About CMT Association
When the Market Technicians Association decided to rebrand the CMT Association, sought to modernize the identity of its 50-year-old institution of technical analysis organization. S-FX refreshed the design, modernized and provided a deeper integration with association management software for CMT Association.
The main goals of S-FX for CMT Association:
- Organizational rebranding,
- Modernization of their website, improve the website usability and
- Enhance the incorporation of association management software.
Gone are the days when production quality was consistently relegated to the lowest-common denominator. Industry shifts in recent years drove a noticeable dramatic shift in the industry’s quality standards.
The
CMT Association also got a full overhaul of the entire back-end database, in which we helped to:
- Integrate the Informz email marketing platform to dramatically improve their marketing efforts.
- Integrate the MemberSuite AMS tool, which gave the organization more information on customers and facilitated a more attractive user interface.
- Make an interactive video library, repurposing nearly half a century of old lectures, presentations, and research in a format that can allow individual members to find specific topics or speakers.
- Create a Contributors portal, which allowed the Association to assign a presenter to all the content on its website that could then be searched.
- Digitizing member services, the public simultaneously gain high access as they cut costs by using virtual, benefits for an expanding membership base.
In an effort to further engage their membership base, S-FX updated the CMT’s Association website to include dynamic, instructional member-centric content.
After an initial contribution in 2007, the Relationship with the CMT Association has developed over four Chief Executive Officers with dozens of new workers. Nowadays, it remains an ongoing mission to act especially in expanding into unexplored areas.
