Mailchimp
Mailchimp describes itself specifically made for small businesses. Although they offer a lot of tools for SMBs, their free e-mail marketing tools are particularly renowned. They offer the perfect blend of look and features, helping you create attractive e-mails while giving you the automation and analytics to get the results and data you need. You can set up online mails automations so your campaign runs smoothly. You can also check out their guide to online mail marketing to make your e-mails even better.Zoho Campaigns
If you already use other platforms within the Zoho family, Zoho Campaigns is a great option, because you can integrate it into those platforms and use them together for your marketing campaign. ZTest different versions of an e-mail to see which one is working better, split your audience into categories to better target your e-mails, and more. Zoho also has free resources on e-mail marketing to help make your campaigns great and avoid mistakes.GetResponse
GetResponse offers similar tools to Mailchimp and Zoho, while also allowing you to send other types of e-mails. They have options to send newsletters and digests along with your marketing e-mails, so you can keep customers engaged even when you’re not selling to them. GetResponse also has thousands of images from Shutterstock that you can use, which is great if you don’t have the time to take a beautiful photo for your e-mail.Moosend
Moosend’s platform offers an easy and simple way to send online mails. They have ultra-personalization options, including the likes and interests of your customers, so you can target them with the right products and offers when you reach out to them. They even use weather to customize your e-mails. If you’ll need reports of your marketing campaign, Moosend has options to export, download, and share these so you don’t have to be on the platform to see your results. This is excellent if you want to present the fruits of your labor to others in your business.Benchmark Email
Benchmark Email is the free tool that likes to put more power into your hands. Unlike other platforms who show off their drag-and-drop feature, Benchmark Email emphasizes that it has an option for html, too, making it a great option if someone on your team prefers to code. Also, this tool lets you edit images inside the platform. You can also go beyond test online mails and see how they will look in different inboxes. Check out their resources for more on e-mail marketing best practices that you can apply to your campaigns. With one of these free e-mail marketing tools, your business can gain new customers and engage current ones easily. Start an e-mail campaign using these free resources and watch your business grow in ways you never expected.S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.
